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What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
Discover IQOSImportant information: IQOS is not risk free
TOGETHER. FORWARD.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.
Important information: IQOS is not risk free.
IQOS ILUMA PRIMENew
Next level pleasure.
Our most refined and advanced device ever. Bladeless. Clean. Effortless.
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
See Important information.
Hard to choose?
Compare the ILUMA range to see which device is right for you.
NEW
IQOS ILUMA PRIME
Refined and advanced.
NEW
IQOS ILUMA
Effortless and enjoyable.
NEW
IQOS ILUMA ONE
Pocket-sized and ideal on the go.
Next level tobacco pleasure.
With a wide range of flavours and no smoke or ash, meet TEREA, the expertly blended tobacco sticks made only for IQOS ILUMA.
Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessories