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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

  • No shipping charges for orders over 349 NIS

  • No shipping charges for orders over 349 NIS

What is IQOS?

IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco inside to a controlled temperature instead of burning it. Ever wondered what it would be like to experience the taste of real tobacco, with cigarette-like satisfaction*? Welcome to IQOS.

*3 months clinical studies conducted in US and Japan with 160 adult smokers each under real conditions.
An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.
An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.

Thinking of going smoke-free? We think of nothing else.

At IQOS, we’re forever thinking of newer, better, smarter and simpler ways to help enhance heating tobacco experience compared to previous generations of IQOS. We’re curious to do even more.
An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.

IQOS emits significantly lower levels of harmful chemicals than cigarettes.*

On average, 95% lower, in fact. This is a result of extensive research and development, involving over 400 scientists and engineers, dedicated to making IQOS a better alternative to cigarettes, without fire, ash or smoke.

About IQOS.
Our story.

Curious then. Still curious today.Our journey towards a smoke-free future began in 2008. We knew then there had to be a better alternative for adult smokers who don’t quit. Something that delivered real tobacco taste, but without fire, ash or smoke.

$9 billion invested into research and development led to the launch of our first IQOS device in 2014. Since then, over 22.1 million* adult smokers from around the globe have switched to IQOS.

*PMI Financials or estimates, IQOS user panels and PMI Market Research as of July 2024. PMI heat-not-burn product users who have completely quit cigarettes and for whom PMI tobacco sticks represent at least 70% of their past 7-day heated tobacco consumption.
An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.
An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.

Curious to understand the science behind IQOS?

Unlike conventional cigarettes that burn tobacco, IQOS ILUMA uses our advanced SMARTCORE Induction System™ to heat specially designed SMARTCORE sticks, like TEREA. This prevents combustion, thereby producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.* See Important Information

Explore the IQOS ILUMA range.

IQOS ILUMA PRIME

Jade Green

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Our most refined and advanced.

IQOS ILUMA

Moss Green

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Familiar design. Enhanced experience, compared to previous IQOS generations.

IQOS ILUMA ONE

Moss Green

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Pocket-sized, all-in-one design.

TEREA tobacco sticks

Discover our heated tobacco sticks.

  • Precision heating
    IQOS ILUMA devices heat TEREA tobacco sticks, to release nicotine and flavour.
  • Real tobacco taste
    This heating process delivers real tobacco taste and satisfaction.
  • No burn, no cigarette smoke smell and no ash
    By heating, not burning, the tobacco, our device delivers a clean experience.