What is IQOS?
IQOS is a range of innovative smoke-free products and a better alternative to cigarettes. Unlike cigarettes, IQOS heats the tobacco inside to a controlled temperature instead of burning it. Ever wondered what it would be like to experience the taste of real tobacco, with cigarette-like satisfaction*? Welcome to IQOS.


Thinking of going smoke-free? We think of nothing else.
At IQOS, we’re forever thinking of newer, better, smarter and simpler ways to help enhance heating tobacco experience compared to previous generations of IQOS. We’re curious to do even more.
IQOS emits significantly lower levels of harmful chemicals than cigarettes.*
On average, 95% lower, in fact. This is a result of extensive research and development, involving over 400 scientists and engineers, dedicated to making IQOS a better alternative to cigarettes, without fire, ash or smoke.About IQOS.
Our story.
Curious then. Still curious today.Our journey towards a smoke-free future began in 2008. We knew then there had to be a better alternative for adult smokers who don’t quit. Something that delivered real tobacco taste, but without fire, ash or smoke.
$9 billion invested into research and development led to the launch of our first IQOS device in 2014. Since then, over 22.1 million* adult smokers from around the globe have switched to IQOS.


Curious to understand the science behind IQOS?
Unlike conventional cigarettes that burn tobacco, IQOS ILUMA uses our advanced SMARTCORE Induction System™ to heat specially designed SMARTCORE sticks, like TEREA. This prevents combustion, thereby producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*Explore the IQOS ILUMA range.
IQOS ILUMA
Moss Green

Familiar design. Enhanced experience, compared to previous IQOS generations.

Discover our heated tobacco sticks.
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Precision heatingIQOS ILUMA devices heat TEREA tobacco sticks, to release nicotine and flavour.
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Real tobacco tasteThis heating process delivers real tobacco taste and satisfaction.
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No burn, no cigarette smoke smell and no ashBy heating, not burning, the tobacco, our device delivers a clean experience.