What is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking without fire, ash or smoke, with our range of smoke-free products*.Discover IQOS
Important information: IQOS is not risk-free. Read more.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking without fire, ash or smoke, or you’ve already made the switch, IQOS is by your side.*
IQOS 3 DUO
IQOS heats tobacco instead of burning it, making IQOS and HEETS a combination to experience the real taste of tobacco without the smoke.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
Make it yours.
Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.Personalise your IQOS
HEETS Bronze Selection
Rich and Aromatic
Roasted and aromatic tobacco blend with rich and round tobacco taste.
HEETS Sienna Selection
Full and Balanced
Roasted tobacco blend with balanced tobacco flavor with a woody scent.
HEETS Amber Selection
Balanced and Roasted
Roasted tobacco blend with balanced and complete tobacco taste
HEETS Yellow Selection
Round and Balanced.
Roasted tobacco blend with balanced tobacco flavor.
HEETS Turquoise Selection
A tobacco blend containing menthol for a cool taste experience.
HEETS Purple Wave
A tobacco blend that provides a cool menthol feel combined with a rich and deep aroma
HEETS Laguna Swift
A refined tobacco blend with a cool menthol sensation combined with a tropical aroma
HEETS Teak Selection
Rich & Creamy
Roasted and balanced tobacco blend combined with creamy aroma touches