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Hard to choose?
Compare the ILUMA range to see which device is right for you.
IQOS ILUMA i PRIME
Refined and advanced.
IQOS ILUMA i
Effortless and enjoyable.
IQOS ILUMA i ONE
Pocket-sized and ideal on the go.
More TEREA flavours to explore
![TEREA PURPLE [Michigan]](https://d1b3a72clb52np.cloudfront.net/images/iluma/pages/homepage/new_purple_stick.png?d=0)
IQOS ILUMA i PRIME
Smart on the inside, elegant on the outside. IQOS ILUMA i PRIME comes in a new design that uses anodized aluminum combined with a refined texture wrap. It’s available in four colours and can be customised with unique accessories offering you hundreds of ways to express yourself.
IQOS ILUMA i ONE
Pocket-sized, all-in-one design
Enjoy 20 consecutive uses per charge, so you can enjoy your experience whether you’re at home, or on the go.
Shop nowWhat is IQOS?
IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.
Discover IQOSImportant information: IQOS is not risk free
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
See Important information.
What is TEREA?
TEREA offers a range of rich tobacco experiences, pronounced aromas, and delicate and cooling taste sensations. TEREA tobacco sticks are designed to be used only with IQOS ILUMA.Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Your style. Your details.
Mix and match as you go our widest range of accessories. Ever.
Discover accessoriesIQOS news
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What Happens When You Switch from Cigarettes to Smoke-Free Alternatives?
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Planning a Trip? What You Need to Know About Flying with a Vape and Nicotine Products
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Common Questions About Heated Tobacco
27/08/2026.
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Which IQOS ILUMA i Device Is Right for You? How to Choose the Model That Fits Your Needs
19/08/2026.