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This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

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What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking with our range of smoke-free products.

Discover IQOS
An IQOS ILUMA device on a table surrounded by flowers.

TOGETHER. FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.

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An IQUOS ILUMA device on a rock next to an outdoor bag.
A jade green IQOS ILUMA PRIME holder and a matching device with a TEREA stick inserted.
IQOS ILUMA PRIMEMost advancedMost advanced

Next level pleasure.

Our most refined and advanced device ever. Bladeless. Clean. Effortless.

Explore Devices

Explore Devices

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.
See Important information.

Hard to choose?

Compare the ILUMA range to see which device is right for you.

Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device. TEREA™ sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion. Visit Important information.

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

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Three IQOS ILUMA PRIME devices: jade green, gold khaki and bronze taupe.

Your style. Your details.

Mix and match as you go our widest range of accessories. Ever.

Discover accessories