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LOOKING FOR AN ALTERNATIVE TO CIGARETTES?

Cigarette-like satisfaction. No fire, no ash, less smell.

Not sure what flavor fits best for you?

Bundle of 10 packs in two different flavors to choose from

NEW
Click & Collect

Now, you choose how to get your orders
Order online and pick up at our stores within 3 hours.

*Select the Click & Collect option in the shopping cart
**Subject to stores opening hours
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WHAT US FDA DECIDED

The latest news from US Food & Drug Administration.

Man holding IQOS

FIRST FOR IQOS

The US Food and Drug Administration, is a government agency that regulates the manufacturing, marketing, and distribution of tobacco products in the US .

IQOS is the first and only tobacco heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.


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*Source: FDA’s marketing order for the IQOS system as a Modified Risk Tobacco Product dated July 7, 2020.

Together. Forward.

The choices we make,bring us closer together. The IQOS community continue to grow and has reached more than 10 million* adult smokers over 60 countries** that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.



Important information: IQOS is not risk free.*

See important information page

IQOS Testimonials

jitianyangping8301iqos – IQOS user in Japan

“Using IQOS for three years now. When I switched, there were not many IQOS users, but I can see more in the office and in town now. Now many of my adult smoker friends have also switched.” IQOS Community user* *Legal age IQOS user.

Care you can count on

Explore our care options. Whenever you need us, we’re here, with care you can always count on.

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Our best IQOS ever just got better.

IQOS 3 DUO lucid teal device

IQOS DUO Logo

With rapid charge and up to two consecutive uses without charging, in a fresh new color.

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From our family to you

IQOS 3 Duo product and logo

The elegent and compact tyle IQOS now provides two consecutive uses without holder recharge .

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IQOS 3 Duo product and logo

IQOS 3 Multi is an integrated pocket size solution A compact, all-in-one solution that enables you to have 10 experiences before needing to recharge. It is perfect for when you are on the move.

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The science of IQOS

For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: Creating an alternative to cigarettes for those adults who would otherwise continue smoking.

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Make it yours

Make your 3 DUO truly yours with the limited edition iridescent Collection. Your IQOS is as much a reflection of your personality as you want to be, Customize it match your style or make a bold statement through a variety of design combos.

CUSTOMIZE YOUR IQOS

Heets

HEETS

HEETS offer a range of taste experiences; rich to refined, tobacco, menthol and aromatic blends to satisfy every taste palate.

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Designing a smoke-free future

From burning to heating. From cigarette smoke to tobacoo vapor. After thousands of yesrs of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke access to better alternatives.

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Find the IQOS that suits you best.

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  • ENG

Welcome to IQOS website!
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This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.