What is IQOS?

IQOS offers adult smokers something different to cigarettes. We’re distinctive by design, as our products do not burn tobacco. What we offer is better, satisfying alternatives to continued smoking without fire, ash or smoke, with our range of smoke-free products*.

Discover IQOS
An IQOS device next to a bowl of popcorn.

TOGETHER.
FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking without fire, ash or smoke, or you’ve already made the switch, IQOS is by your side.*

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A blue IQOS device and holder on a wooden surface.
*Important information: IQOS is not risk free.
A golden IQOS 3 DUO.
IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS a combination to experience the real taste of tobacco without the smoke.

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Woman dancing and smiling with a stellar blue IQOS 3 DUO holder in her hand.

Better alternative

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.

See the benefits

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com
Line up of 4 IQOS 3 DUO and MULTI holders with customised caps

Make it yours.

Customise IQOS to suit your style. Make a bold statement, dress it up in a variety of design combos. Whatever you choose, bring your true colours to your IQOS experience.

Personalise your IQOS
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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.