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Rethink tobacco.
IQOS and HEETS tobacco heating units are joining you on an extraordinary journey into a whole new experience of true tobacco flavor.
With a variety of options for classic tobacco blends, new options for menthol tobacco smokers and a new aromatic flavors.
for a real taste of tobacco experience.
Bronze
Rich and Aromatic
Roasted and aromatic tobacco blend with rich and round tobacco taste
Sienna
Full and Balanced
Roasted tobacco blend with balanced tobacco flavor with a woody scent
Laguna Swift
FRESH AND VIBRANT
A refined tobacco blend with a cool menthol sensation combined with a tropical aroma
Purple Wave
Aromatic Menthol
A tobacco blend that provides a cool menthol feel combined with a rich and deep aroma
What are HEETS?
HEETS tobacco sticks offer a new way to experience tobacco and open up a whole world of other flavors and aromas. A variety of classic tobacco blends, new and fresh options for menthol tobacco lovers and a new selection of surprising aromatic flavors. Whatever flavor you choose - IQOS and HEETS guarantee you a tobacco experience Rich, unique and satisfying.
A new
tobacco taste experience.
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*
*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.
Real tobacco taste.
To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a construction that consists of 5 parts, each with a very special function.
How we make HEETS.
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets.These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick
How long does a HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.
As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.
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From farmer to consumer.
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.
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Years of experience.
It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors.
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The core.
They are the core of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.