Man with white IQOS holder in his hand

Rethink tobacco.

IQOS and HEETS tobacco heating units are joining you on an extraordinary journey into a whole new experience of true tobacco flavor.

With a variety of options for classic tobacco blends, new options for menthol tobacco smokers and a new aromatic flavors.
for a real taste of tobacco experience.

Learn more about heated tobacco

Bronze

Rich and Aromatic

Roasted and aromatic tobacco blend with rich and round tobacco taste

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

Sienna

Full and Balanced

Roasted tobacco blend with balanced tobacco flavor with a woody scent

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

Amber

Balanced and roasted

Roasted tobacco blend with balanced and complete tobacco taste

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

Yellow

Round and Balanced

Roasted tobacco blend with balanced tobacco flavor

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

Turquoise

Cool Menthol

A tobacco blend containing menthol for a cool taste experience

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

Laguna Swift

FRESH AND VIBRANT

A refined tobacco blend with a cool menthol sensation combined with a tropical aroma

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

Purple

Aromatic Menthol

A tobacco blend that provides a cool menthol feel combined with a rich and deep aroma

  • Aroma
  • Body
  • Intensity

Buy HEETS

Buy HEETS

What are HEETS?

HEETS tobacco sticks offer a new way to experience tobacco and open up a whole world of other flavors and aromas. A variety of classic tobacco blends, new and fresh options for menthol tobacco lovers and a new selection of surprising aromatic flavors. Whatever flavor you choose - IQOS and HEETS guarantee you a tobacco experience Rich, unique and satisfying.

Woman in car with IQOS device in hand
Gold IQOS charger on blue patterned fabric next to binoculars

A new
tobacco taste experience.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

Cross section illustration of a HEETS stick interior

Real tobacco taste.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a construction that consists of 5 parts, each with a very special function.

Buy HEETS

Inside a tobacco manufacturing facility

How we make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets.

These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick
Close up of the swirling compressed tobacco pattern of a HEETS stick

How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.
As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.

As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

#

Tobacco
journey.

HEETS made for IQOS

Learn more

Learn more

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.


                IQOS holder with HEETS stick next to a charger on red notebook

The core.

They are the core of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.  Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Tobacco field at sunset

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors.

  • From farmer to consumer.

    The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

  • Years of experience.

    It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors.

  • The core.

    They are the core of this industry – the toil and grit and determination needed to work the lands is not to be overlooked.  Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

  • ENG

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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.