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Discover the benefits of IQOS and heated tobacco.
Why adult smokers are switching from smoking to IQOS?
“IQOS is a new technology that’s constantly improving and you feel that in so many ways.”
V. Switched to IQOS in 2020.
The quote is from a real adult consumer who was rewarded for their participation in the campaign.
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive.
“After trying IQOS, I smoked a couple of cigarettes but I couldn’t enjoy it. Since then, I never smoked again.”
B. Switched to IQOS in 2018.
The quote is from a real adult consumer who was rewarded for their participation in the campaign.
IQOS emits less harmful chemicals than cigarettes
Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 95% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: This does not mean a 95% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
* “95% less” represents the average reduction of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which does not include nicotine. See Important Information on IQOS.com
Next level innovation.
A new tobacco experience. Designed around you. If it's an improved draw and no cleaning you're after, try the IQOS ILUMA bladeless heating system, to be used only with TEREA sticks.
Next level of tobacco experience.
Savour the taste. Lose the smoke. From classic tobacco to varios new blends. Explore them all with TEREA, the expertly crafted tobacco sticks, made only for the IQOS ILUMA.
Do not ingest or disassemble TEREA sticks. This product contains a sharp metal part that can cause serious injury if swallowed. Keep out of reach of children.
See Important information.