This website is committed to promoting digital accessibility for people with disabilities. We are continually improving the user experience for all site visitors and applying the relevant accessibility standards. EqualWeb has taken careful measure to ensure an excellent user experience, regardless of the assistive technology being used to access this site.


Certificate & Conformance Status

This is to confirm that this site has been reviewed by software developers and remediated to meet standards set by the WCAG 2.1 (Web Content Accessibility Guidelines 2.1) at the AA level. The WCAG 2.1 AA level covers a wide range of recommendations for making Web content more accessible. WCAG 2.1 AA level guidelines include specific details on how to develop accessible Web content. This statement certifies that specific techniques were met for the Success Criterion detailed by WCAG. As a result, this website`s content has been made more accessible to a wider range of people with disabilities, including blindness and low vision, deafness and hearing loss, learning disabilities, cognitive limitations, limited movement, speech disabilities, photosensitivity and combinations of thereof. By implementing and adhering to these guidelines, this website`s web content has also become more usable to users in general. Using the accessibility widget is subject to the our privacy policy which can be found at the company`s website.

Measures taken to make this website more accessible

Equalweb`s Automatic system, team of developers, designers and content accessibility experts has reviewed, remediated and tested this website by performing multi-layered accessibility testing and analysis of the new and updated accessibility measures and web content. As part of the process to make this website more accessible, adjustments were made which include JavaScript & CSS work. The process also included accessibility modifications for assistive technologies (e.g. NVDA, JAWS etc.). Below is a complete list of accessibility modifications and functionalities made.

Compatibility with browsers and assistive technology

Our mission goal is to be able to support the widest array of browsers and assistive technologies as possible. We have therefore invested efforts to support popular systems with high market share, including Safari, Chrome, Firefox, and Opera. We have also addressed JAWS and NVDA assistive technologies for Windows and MAC.

In addition, the following modifications were made during the audit to make this website accessible:

• Enables keyboard navigation

• Enables smart navigation

• Blinks Blocking

• OCR Image description

• Fonts - Ability to increase and decrease the site font, adjust, align etc`

• Voice command the browser using your voice

• Change color contrast based on dark background

• Change color contrast based on a light background

• Change the Site`s colors

• Matching and monochrome option for color blind people

• Change the font for readability

• Increase the cursor and change its color to black or white

• Increase the display to 200%

• Highlight links on the site

• Highlighting headers on the site

• Display an alternative description of the images

• Increase the content chosen by the cursor, showed in a tooltip

• Describe words by mouse selection

• Displays the site`s contents in a new window clearly and readable

• Enables users to type contents using the mouse


Contact the accessibility coordinator

If while browsing the site you encounter difficulty accessibility issues, the company's accessibility team is at your disposal in a variety of channels for accessibility issues, we will be happy to receive feedback from you.


Details of the company's accessibility coordinator:

Name: Avi Ofir

Phone: 972 (3) 7699 993


Mailing address: HaBarzel 30, Tel Aviv


Accessibility arrangements in the brand stores in the Dizengoff Center Mall, Tel Aviv and in the Golden Mall, Rishon LeZion

• Accessible entrance, accessible aisles, accessible counter 

• Disabled parking in the mall parking lot      

• Accessibility entrances according to standard

• Accessible sales counter

• Disabled services - throughout the mall

• Elevators - throughout the mall

• Technological aids for the hearing impaired

• Guided employees to provide an accessible service

• Assistance in filling out forms, exemption from queuing


 Last update: December 27, 2020

  • ENG

Welcome to IQOS website!
Before we continue, we need to confirm you are an adult user of nicotine or tobacco products over the age of 21.
Please enter month and year of birth.

You have to accept this checkbox in order to continue


This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.