What is heated tobacco?
Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce fire, cigarette smoke smell or ash. Instead it delivers real tobacco taste and satisfaction.


How does IQOS heated tobacco work?
IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS releases 95% less harmful chemicals* than cigarettes.Explore the IQOS ILUMA range.
IQOS ILUMA
Moss Green

Familiar design. Enhanced experience, compared to previous IQOS generations.

A better alternative
to continued smoking.
Unlock the benefits of IQOS heated tobacco
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to experience the real taste of tobacco, without smoke, cigarette smoke smell or ash.
Less harmful chemicals than conventional cigarettes
By heating tobacco, instead of burning it, IQOS creates 95%* less harmful chemicals than conventional cigarettes.
No burn. No cigarette smoke smell. No ash.
IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.
Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.