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This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

  • No shipping charges for orders over 349 NIS

  • No shipping charges for orders over 349 NIS

What is heated tobacco?

Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce fire, cigarette smoke smell or ash. Instead it delivers real tobacco taste and satisfaction.

An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.
An IQOS ILUMA PRIME Holder with a TEREA stick inserted next to an IQOS ILUMA Pocket Charger.

How does IQOS heated tobacco work?

IQOS heated tobacco devices use advanced technology to heat specially designed tobacco sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS releases 95% less harmful chemicals* than cigarettes.

Explore the IQOS ILUMA range.

IQOS ILUMA PRIME

Jade Green

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Our most refined and advanced.

IQOS ILUMA

Moss Green

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Familiar design. Enhanced experience, compared to previous IQOS generations.

IQOS ILUMA ONE

Moss Green

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Pocket-sized, all-in-one design.

A better alternative
to continued smoking.

Unlock the benefits of IQOS heated tobacco

Real tobacco taste

By heating the tobacco, instead of burning it like conventional cigarettes, you get to experience the real taste of tobacco, without smoke, cigarette smoke smell or ash.

Less harmful chemicals than conventional cigarettes

By heating tobacco, instead of burning it, IQOS creates 95%* less harmful chemicals than conventional cigarettes.

No burn. No cigarette smoke smell. No ash.

IQOS creates less staining on your fingers, less smell on clothes, hands and hair compared to cigarettes.

Shop IQOS ILUMA Devices

Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

* Reductions in levels of the 9 harmful chemicals the World Health Organization recommends to reduce in cigarette smoke, which do not include nicotine. See Important Information.

Heated tobacco experience

Wondering why IQOS heated tobacco is a better alternative to cigarettes?

IQOS is a better choice than continued smoking as it produces 95%* less harmful chemicals than cigarettes, while delivering smoke-free tobacco pleasure.

IQOS heated tobacco vs vaping

IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.