Please note this website is intended for Israel, in order to ensure compliance with local legal requirements we need to redirect you to the country you are located in.
CONTINUE
IQOS - Heated tobacco
Real alternatives. Real satisfaction.
The latest IQOS ILUMA breakthrough technology is taking heated tobacco to the next level of tobacco experience.
Real advanced alternatives to smoking that bring you taste satisfaction than continuing to smoke*. Now introducing the latest IQOS ILUMA breakthrough technology which is taking heated tobacco to the next level of tobacco satisfaction.
Important information: IQOS is not risk-free. It provides nicotine, which is addictive.
*Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Better choice without fire, ash and smoke
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
* “95% less” represents the average reduction of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which does not include nicotine. See Important Information on IQOS.com
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.
Better choice without fire, ash and smoke
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.* “95% less” represents the average reduction of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which does not include nicotine. See Important Information on IQOS.com
Get closer
The majority of consumers find new IQOS ILUMA has less smell than previous generation devices.
Our heating technology
Explore the science and technology behind our range of IQOS heat-not-burn devices.
IQOS ILUMA SMARTCORE INDUCTION SYSTEM™
Discover TEREA flavours
Do not use IQOS ILUMA and TEREA sticks with previous IQOS generations, as this may cause damage to your device. TEREA sticks contain metal parts. Keep out of reach of children to prevent disassembly or ingestion.
Visit Important information.