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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.
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With IQOS you are never alone
With IQOS you are never alone

With IQOS you are never alone

Adult smokers who wish to switch to IQOS for a modern, smoke-free tobacco consumption do not do it alone. The assistance they will receive through our many different support channels will ensure that from the phase of getting to know the product to effectively switching to IQOS, they will receive all the information relevant to the process along the way.

For those who don't know, IQOS, the innovative and sophisticated technological development from Philip Morris, uses a method called "Heat nor Burn", when real tobacco processed in a special way is heated in a controlled manner. The tobacco does not burn, but emits aerosol vapors that contain 95% less harmful chemicals when compared to cigarette smoke*

 

How do you start the transition to IQOS?

The journey of switching from burning cigarettes that produce smoke and ashes to IQOS is simple. On this website you will find all the relevant and important information about the device and the use of IQOS, plus some important aids both for the users beginning their switching journey and for those who having have fully converted to IQOS.

 

 

Do you have a question about your IQOS experience?

On IQOS website, Philip Morris offers all the necessary information for adult smokers, under the heading "First steps with IQOS".

The support section of the website includes a guide for locating and treating issues with the IQOS device, if you encounter any click here. You will find there a detailed FAQ area, which helps answer the common questions of IQOS users.

 

What does HEETS taste like?

HEETS, the tobacco sticks to be used with IQOS, are made of real tobacco leaves and offer a range of different taste profiles. The HEETS collection includes 8 flavors: 5 tobacco flavors and 3 menthol flavors, which you can check here.

How can you know which flavor will suit you best? To provide a better experience for those switching to IQOS, we suggest getting a recommendation from the digital Flavor Guide, a questionnaire based on personal preferences that helps to find the type of tobacco that suits the lifestyle and personality of each user. Try the Flavor Guide to find your HEETS flavor.

 

Need assistance with your IQOS?

On the website IQOS users may find a variety of support channels that respond to different requirements. These channels include:

• A digital form to reach out our IQOS support team.

• Telephone support service with abbreviated dialing (*2373) available in a variety of languages.

• Live chat with IQOS support team.

With the help of these channels, adult users can contact and receive advice, support and explanations from a trained team of experts ready to help with any problem or question that may arise when using IQOS.

 

IQOS Software upgrade

As a product of advanced technology (just like the smartphone), the IQOS device will occasionally receive software updates and upgrades to its system, which will make it faster and more efficient. The upgrade is downloaded to your device using the dedicated page on the website, found in the following link.

 

Face to Face

Your IQOS device comes with a full year warranty, which includes upgrades, support, and the ability to experience real tobacco taste without ash or cigarette smoke smell clinging to clothes.   You can purchase HEETS at one of our points of sale throughout the country. You can also get support at *2373 – IQOS store.

Want to know where the service and sales point closest to you is? You can find the store closest to your place of residence using our store locator.  There you can receive instruction on how to care for the device – and also hand it in for a short time for a complete cleaning by the skilled staff.

 

*Important information: "95% less" represents an average reduction in the levels of harmful chemicals (not including nicotine) compared to the smoke of a representative cigarette (3R4F). This does not necessarily mean a 95% reduction in risk, and the use of IQOS is not risk free.