Heated tobacco devices.

Real tobacco. Just heated. Explore IQOS.

IOOS 3 DUO charger and holder
IQOS 3 DUO

Always ready.

Experience two consecutive uses without recharging. Our fastest charging holder to date. Elegance included.

IOOS 3 MULTI holder
IQOS 3 MULTI

All in one

Rely on up to 10 back-to-back moments on one full charge. Slender. All-in-one. A traveller’s companion.

Buy IQOS online

Fast and free delivery on orders above 100 NIS.

Experience IQOS your way. Get the full IQOS guidance from an expert instore, or at home with our 10 days trial period program.

Discover alternatives

Switching to IQOS isn’t for just a single day. We’re here for you all the way.

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Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*^

*”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

No fire. No ash. No smoke.

^Important information: It does not necessarily equal 95% reduction in risk. *IQOS is not risk-free.

Most smokers who switch completely, quit cigarettes.

*Source: PMI Financials or estimates, Market Research, IQOS user panels 2019.

  • Because IQOS doesn’t burn tobacco, it emits 95% less harmful chemicals than cigarettes.*^

  • Most smokers who switch completely, quit cigarettes.

  • No fire. No ash. No smoke.

Learn more

Shine in colour

Embrace a new colour combination with an array of IQOS accessories

Compare devices

Find your IQOS match.
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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.