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This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

Man with white IQOS holder in his hand

Discover the benefits of IQOS and heated tobacco compared to cigarettes.

Why adult smokers are switching from smoking to IQOS.

FDA Decision

After having reviewed the totality of scientific evidence available for IQOS, the US FDA has authorized the marketing of IQOS in the US and concluded that
  • IQOS heats tobacco, but doesn't burn it

  • The absence of combustion significantly reduces the production of harmful and potentially harmful chemicals

  • Scientific studies have shown that switching completely from cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*

Important information: IQOS is not risk free, it delivers nicotine which is addictive. chemicals compared to cigarettes.*

Blue IQOS device on white background

IQOS testimonial

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
IQOS User

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn`t produce fire, ash or smoke. This makes IQOS a better alternative compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

Burnt toast compared to clean IQOS HEETS stick in IQOS 3 DUO holder

IQOS testimonial

“The option of consecutive use is great, and it is nice that I don`t have to care about the weight since it is very light.”
IQOS user

Cigarette combustion is the main cause of smoking related diseases

Heating tobacco produces an aerosol with less harmful chemicals compared to cigarette smoke.

IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.
This makes IQOS a better choice compared to continued smoking.

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.
Woman in a car with IQOS holder in her hand

Switching from cigarettes to IQOS

IQOS is a better alternative than continued smoking without fire, ash or smoke. IQOS leaves less lingering smell than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS 3 DUO holder with HEETS stick and charger on a dinner table
Couple embracing with IQOS 3 DUO holder and charger in his hand

Get closer

Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.

Important information: IQOS is not risk-free.

Stellar blue IQOS 3 DUO holder and charger with HEETS stick
Woman on the street using an IQOS holder

HEETS

HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking cigarettes. Focus on your moments, your experience and the taste.

Discover HEETS

IQOS DUO holder heats up to 350°C

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy real tobacco flavour, heated and not burnt.

Discover heating technology

Brilliant gold IQOS 3 DUO holder and charger on an accordion's bellows