Discover the Benefits of IQOS
Heating vs. Burning
In cigarettes tobacco is combusted, generating smoke that contains many harmful chemicals. Heating tobacco instead of burning it results in less harmful chemicals being produced compared to cigarettes.
IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.
*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See "Important information" on IQOS.com.
IQOS user in Colombia
“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.
Important information: IQOS is not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
HEETS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from combustion. Focus on your moments, your experience and the taste.
Important information: IQOS is not risk-free and is addictive.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS.
It is responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy the benefit of real tobacco flavor, heated and not burnt.