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Discover the benefits of IQOS and heated tobacco compared to cigarettes.
Why adult smokers are switching from smoking to IQOS.
FDA Decision
After having reviewed the totality of scientific evidence available for IQOS, the US FDA has authorized the marketing of IQOS in the US and concluded that- IQOS heats tobacco, but doesn't burn it
- The absence of combustion significantly reduces the production of harmful and potentially harmful chemicals
- Scientific studies have shown that switching completely from cigarettes to the IQOS system significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*
Important information: IQOS is not risk free, it delivers nicotine which is addictive. chemicals compared to cigarettes.*
*Source: FDA’s marketing order for the IQOS system as a Modified Risk Tobacco Product dated July 7, 2020.
IQOS testimonial
“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”
IQOS doesn't burn tobacco
IQOS heats tobacco instead of burning it, so it doesn`t produce fire, ash or smoke. This makes IQOS a better alternative compared to continued smoking.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.
IQOS testimonial
“The option of consecutive use is great, and it is nice that I don`t have to care about the weight since it is very light.”
Cigarette combustion is the main cause of smoking related diseases
Heating tobacco produces an aerosol with less harmful chemicals compared to cigarette smoke.
IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.
Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.
This makes IQOS a better choice compared to continued smoking.
*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See "Important information" on IQOS.com.
Switching from cigarettes to IQOS
IQOS is a better alternative than continued smoking without fire, ash or smoke. IQOS leaves less lingering smell than cigarettes.
IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.
Get closer
Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.
Important information: IQOS is not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
HEETS
HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking cigarettes. Focus on your moments, your experience and the taste.
Heating technology.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.
IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy real tobacco flavour, heated and not burnt.
