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Discover the Benefits of IQOS

Heating vs. Burning

In cigarettes tobacco is combusted, generating smoke that contains many harmful chemicals. Heating tobacco instead of burning it results in less harmful chemicals being produced compared to cigarettes.

IQOS heats tobacco instead of burning it, producing on average 95% less harmful chemicals compared to cigarettes*.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. It delivers nicotine, which is addictive.

*"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See "Important information" on

Experience IQOS your way

FDA Authorization

IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

IQOS Testimonial

IQOS user in Colombia

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”

Get Closer

Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.

Important information: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.


HEETS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from combustion. Focus on your moments, your experience and the taste.

Important information: IQOS is not risk-free and is addictive.


Heating Technology

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS.

It is responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy the benefit of real tobacco flavor, heated and not burnt.

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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.