TOGETHER. FORWARD.

Change starts with the smallest of steps.

Whether you’re an adult smoker ready to move on to a better alternative to continued smoking without fire, ash or smoke, or you’ve already made the switch, IQOS is by your side offering a modern twist on tobacco experience.

*This product is not risk-free. It contains nicotine, which is addictive. Only for use by adult smokers who would otherwise continue to smoke or use nicotine products.

An IQOS device.

More from IQOS

More from IQOS

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Supported steps of progress

Supported steps of progress

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Our movement to participate

Our movement to participate

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“IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Fully satisfied.”
IQOS user

Be a friend*, it’s worth it!

Join our referral program,
Share the benefits of IQOS with your friends* and you both will receive a special price today.

IMPORTANT INFORMATION: IQOS IS NOT RISK FREE.

Refer a friend
A gold IQOS device.
A package containing a gold IQOS device and holder.

Trial period

Take an IQOS device at home for [10] days and discover the taste of real tobacco heated, not burned.

Get IQOS

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This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.