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CONTINUE
TOGETHER. FORWARD.
Supported steps of change
Changes. It’s about designing a new future.
It’s about changes.
We all strive to create a new future, for ourselves, and for the people around us.
If you’re an adult smoker looking for a better alternative to continued smoking without fire, ash and smoke, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
I IQOS Because…
If you want something new, you have to stop doing something old.
IQOS user.
IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied.
IQOS user.
With IQOS I no longer have that terrible smoke smell .... it is a unique benefit compared to smoking
IQOS user.
Cigarette combustion is the main cause of smoking related diseases.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive. chemicals compared to cigarettes.*
Important information: IQOS is not risk free, it delivers nicotine which is addictive.