TOGETHER. FORWARD.
Supported steps of change
Changes. It’s about designing a new future.
It’s about changes.
We all strive to create a new future, for ourselves, and for the people around us.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
I IQOS Because…
Cigarette combustion is the main cause of smoking related diseases.
IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.
Important information: IQOS is not risk free, it delivers nicotine which is addictive. chemicals compared to cigarettes.*