A decade ago, we created IQOS to pursue a vision: replace every cigarette for adult smokers who would otherwise continue to smoke or use other nicotine products.

Today, we have a community of over 12.7 million (adult smokers) IQOS users in 65 countries around the world who’ve stopped burning tobacco and started heating it instead*.

If you’re an adult smoker looking for a better alternative to continued smoking without fire, ash or smoke, IQOS is here to support you on your journey. Just like the 11 million adult IQOS users around the world* who are already on that same journey.

Important information: IQOS is not risk free

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI.HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Could IQOS Remove the Smell of Burnt Tobacco from Your Life?

If you smoke cigarettes, you know how unpleasant can be the stale smoke smell. But did you know that the main reason for the existing of smell is to do with burning?

IQOS heats real tobacco to deliver a satisfying tobacco taste experience, with a 95% reduction in emissions of harmful chemicals.*

But don't just rely on us, after having reviewed the totality of scientific evidence available for IQOS, the US FDA has authorized the marketing of IQOS in the US and concluded that: IQOS heats tobacco, but doesn't burn it and the absence of combustion significantly reduces the production of harmful and potentially harmful chemicals**

Learn more

Important information: IQOS is not risk-free. It does not necessarily equal a 95% reduction in risk. It delivers nicotine, which is addictive.

*'95% less' represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

**Source: FDA’s marketing order for the IQOS system as a Modified Risk Tobacco Product dated July 7, 2020.