New way to experience tobacco
What is IQOS?
IQOS is our innovative alternative to traditional smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating we were able to release the true taste of real tobacco.
How IQOS Works
State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco experience. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss.
Our IQOS Portfolio
IQOS Benefits
Changing the traditional smoking experience for the better is our priority. The benefits of IQOS compared to cigarettes speak volumes – no fire, no smoke, no ash and less smell.
This site contains information and allow purchasing of IQOS products and HEETS, heat sticks for heating tobacco.