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IQOS is our innovative alternative to traditional smoking.

Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.


IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives.
We found the best scientists, invested over 6 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 7 million IQOS users worldwide, each having successfully switched to IQOS.


State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco experience. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss

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We want IQOS to fit you, your habits and your lifestyle. That’s why you’ll find different models within our range – the IQOS 2.4 Plus, IQOS 3 and IQOS 3 Multi. To get started, browse the widest range of accessories available.


fi   MULTI

IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 experiences before needing to recharge. It’s perfect for when you’re on the move



Our HEETS™ tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of flavours to choose from.

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Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS compared to cigarettes speak volumes –no fire, no smoke, no ash and less smell.

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This website is managed by Philip Morris LTD and is reserved for smokers over 21 years old residing in Israel.
This site contains information and allow purchasing of IQOS products and HEETS, heat sticks for heating tobacco.
in the event that you are above the age of 18 but below the age of 21 and are interested in purchasing please call our store at *2373
I approve that I'm an over 21 years old smoker
in the event that you are above the age of 18 but below the age of 21 and are interested in purchasing please call our store at *2373