IQOS device on blue backround

Discover IQOS.

Welcome to a smoke free future

IQOS is a brand with a big vision: to replace every cigarette for all adult smokers who would otherwise continue to smoke.

A decade ago, we created IQOS to pursue a vision: replace every cigarette for adult smokers who would otherwise continue to smoke or use other nicotine products.

Today, we have a community of over 12.7 million (adult smokers) IQOS users in 65 countries around the world who’ve stopped burning tobacco and started heating it instead*.


If you’re an adult smoker looking for a better alternative to continued smoking without fire, ash or smoke, IQOS is here to support you on your journey. Just like the 11 million adult IQOS users around the world* who are already on that same journey.


Important information: IQOS is not risk free

IQOS device, glassed, book

Could IQOS Remove the Smell of Burnt Tobacco from Your Life?

If you smoke cigarettes, you know how unpleasant can be the stale smoke smell. But did you know that the main reason for the existing of smell is to do with burning?

IQOS heats real tobacco to deliver a satisfying tobacco taste experience, with a 95% reduction in emissions of harmful chemicals.*


But don't just rely on us, after having reviewed the totality of scientific evidence available for IQOS, the US FDA has authorized the marketing of IQOS in the US and concluded that: IQOS heats tobacco, but doesn't burn it and the absence of combustion significantly reduces the production of harmful and potentially harmful chemicals**


Learn more

Important information: IQOS is not risk-free. It does not necessarily equal a 95% reduction in risk. It delivers nicotine, which is addictive.

IQOS device, glassed, book
IQOS blue and white devices

We choose to make a change.

Home is where the smoke isn’t. With IQOS, you get an alternative to cigarettes that delivers taste and satisfaction without fire, ash or smoke.

  • IQOS emits 95% less harmful chemicals compared to cigarettes.*

  • Unlike cigarettes, IQOS has no lit end.

  • Most smokers who switch to IQOS completely quit cigarettes.*

  • Discover IQOS benefits
“IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Never-more without. Fully satisfied.”
IQOS USER

Science meets dedication.

IQOS is dedicated to providing smoke-free choices for adult smokers. Over 400 scientists and engineers are working on better alternatives to cigarettes without fire, ash or smoke.

Explore IQOS science

Something we haven’t covered?

There are several ways you can reach us.

  • Send us an email

    Store locator

    Find a local IQOS shop with our store locator.

  • Give us a ring

    Phone

    Give us a call on *2373

  • Send us an email

    Email

    We promise to get back to you as soon as possible

  • No question is too small

    Social media

    Send us your questions on social media

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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.