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News
10 years of tobacco heating experience without fire, ash, and smoke
10 years of tobacco heating experience without fire, ash, and smoke

10 years of tobacco heating experience without fire, ash, and smoke

Exactly a decade ago, the innovative IQOS enabled a journey that redefined the rules and gave adult smokers something different – products that heat tobacco. What started as a vision has now become a global sensation, reaching millions of enthusiasts worldwide.

This year IQOS celebrates its 10th anniversary since the official commercialization or launch of the first IQOS device. These 10 years have been filled with many significant moments of progress and innovation, and we especially want to share them with you. 

During this time, IQOS has changed the daily lives of many adult smokers because it heats tobacco rather than burns it, and therefore produces no fire, ash and smoke – making IQOS a better choice compared to continuing to smoke cigarettes.  

 

IQOS is not without risk. It releases nicotine which is addictive. For adults only.

 

From the first IQOS to the latest level of innovation through IQOS ILUMA:

 

Let's see how chronologically this device changed the world with its revolutionary induction heating technology.

Over the past 10 years, with IQOS’s commitment to innovation and technology, we have launched 12 versions of our devices. The pinnacle of this journey is the ILUMA series.

 

Throughout the years, each device we developed represents a distinct chapter in our pursuit of breakthrough user experiences and cutting-edge technology. This journey has culminated in the IQOS ILUMA series, featuring the SMARTCORE INDUCTION SYSTEM™ for heating tobacco through induction technology.

 

 

Did you know?

IQOS ILUMA's new induction heating technology inside using induction instead of burning it. Paired with the TEREA tobacco heating unit designed for use with these devices, it's never been easier to take a step forward in technology.