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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

What’s in Heated Tobacco Devices and Consumables?
What’s in Heated Tobacco Devices and Consumables?

What’s in Heated Tobacco Devices and Consumables?

Tobacco heating devices should be designed to heat tobacco to a controlled temperature instead of burning it. This method avoids combustion – a problematic factor in cigarettes. Of course, it is a matter of scientific assessment of each particular product to see if this is actually the case. The absence of combustion could be behind an adult smoker’s decision to switch from cigarettes. Those considering the switch from cigarettes to a heated tobacco product are bound to have questions about their different ingredients.


What’s in Heated Tobacco Products? 


Generally, the most crucial ingredient of a heated tobacco experience - tobacco - comes from one of two consumables; either loose tobacco or heated tobacco sticks. Each is slightly different, but they both provide a tobacco experience. It is important to understand how each consumable works within its relevant device.


Loose Tobacco Devices 

Typically contained within a sealed segment of the device, usually loose tobacco is directly heated to provide an aerosol - not smoke - for the user.


Tobacco Stick Devices 

Devices of this design make use of tobacco sticks. An adult smoker will typically insert these sticks into the tobacco heating device. The device heats the tobacco stick to provide a tobacco experience.


Smoke-free products are not risk-free and provide nicotine, which is addictive. It is also important to note that smoke-free products are not alternatives to quitting and are not designed as cessation aids.


Nicotine in Heated Tobacco Products 


Heated tobacco products still contain nicotine, which is addictive, and therefore they are by no means risk-free. However, for an adult smoker who would otherwise continue to smoke, an innovative tobacco heating system like IQOS is a better choice than continued smoking. That is because IQOS emits 95% less harmful chemicals compared to cigarettes. 


Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.


What Makes IQOS a Better Alternative without smoke, ash & combustion than continued cigarette smoking? 


Heated tobacco products potentially reduce the level of exposure to harming chemicals  from cigarettes*. IQOS features improvements from cigarettes that an adult smoker might see as advantage in their device. Following years of scientific research and expertise, IQOS is the #1 tobacco heating system.**


IQOS presents convenience and has more clean experience for an adult smoker switching from cigarettes. IQOS produces no ash, and, unlike cigarettes, IQOS has no risk of burning others around you, clothes, and furniture as there is no lit end. In addition, IQOS leaves less lingering smell on hands, hair and clothes than cigarettes. Find IQOS heated tobacco in the online store . It is important to note that IQOS is not risk-free and provides nicotine, which is addictive.


95%* less represents the average reduction of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which does not include nicotine. See Important Information on IQOS.com

** PMI global estimate of total In-Market Sales of Heated Tobacco Units as of May 2022. (excluding China and US)


IQOS provides cigarette-like satisfaction*. IQOS makes use of HEETS sticks to deliver a tobacco experience. With different flavours, aromas and intensities to choose from, there are various options available, and something for every adult smoker. Discover the wide range of IQOS HEETS, today. IQOS HEETS are not risk-free and they contain nicotine, which is addictive.


*  3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).


The best decision any adult smoker can make is to quit tobacco and nicotine use altogether. Smoke-free products are not alternatives to quitting and are not designed as cessation aids. However, heated tobacco devices are a better alternative without combustion, ash & smoke to continued cigarette smoking


If you are interested in learning more about the differences between heated tobacco and cigarettes beyond harm reduction, read the article Heated Tobacco vs E-Cigarettes "


This article is for general information and educational purposes. Some of the information in this article is based on external, third-party sources and we make no representations or warranties of any kind regarding the accuracy, validity or completeness of such information.