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This website is intended only for users of nicotine or tobacco products who are over 21.

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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

What is Heated Tobacco Product?
What is Heated Tobacco Product?

What is Heated Tobacco Product?

What is Heated Tobacco?
A heated tobacco product is a device that heats tobacco rather than burning it. This product
use technology to control and regulate the temperature in order to prevent it from combusting.
Heated tobacco product only work with specially designed tobacco sticks, heating the tobacco to a temperature that releases a flavorful vapor.

Is heated tobacco product e-cigarettes?
No, heated tobacco devices are not the same as e-cigarettes. A tobacco heating system uses real tobacco, whereas e-cigarettes heat liquid.

How do heated tobacco product work?
Heated tobacco device is battery-powered.
The technology heats the tobacco at a controlled temperature to produce a nicotine-containing vapor.
Devices need to be charged regularly.

IQOS is a Unique Heated Tobacco Technology
IQOS HeatControl technology is the result of 10 years of intensive research and development.
IQOS is a heated tobacco product that uses an electronically controlled heater.
IQOS heats tobacco to temperatures of up to 350°C, which is much lower than when a cigarette burns.

As the tobacco is heated and not burned, with IQOS there is no fear of burning others around you, clothes or furniture. With IQOS there is no combustion, fire, ash, or smoke. There is also less smell on hands, hair and clothes.

Over 7 million smokers around the world have switched from cigarettes to IQOS.*
Find out more about IQOS technology.

* Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
IMPORTANT INFORMATION: THIS DOES NOT MEAN IQOS IS RISK-FREE. FOR ADULT USE ONLY.