IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Brilliant gold IQOS 3 DUO and charger on red fabric

Real advanced alternatives to cigarrette smoking that bring you taste satisfaction without fire, ash or smoke.

Better choice.

IQOS is a better choice than continued smoking without fire, ash or smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

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See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Change is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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Better choice.

IQOS is a better choice than continued smoking without fire, ash or smoke. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*

Discover more

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

Discover more

Change is up to us.

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

Discover more

IMPORTANT INFORMATION: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
Brilliant gold IQOS 3 DUO holder with HEETS stick and charger on a car central console
A white IQOS holder with HEETS stick inserted on its charger in bright sunlight
Brilliant gold IQOS 3 DUO charger on its side, next to a holder and a red rose.
Heets
 Still image from designs – HEET Stick approaching Holder from above. Still image from designs – HEET Stick inserted into Holder revealing the blade inside. Still image from designs – Holder and HEET stick with illustration of vibration

Insert HEETS stick into the holder

HEET touches ceramic coated blade.

 

Holder vibrates when ready

Together. Forward.

Discover the range of heated tobacco devices.

Shop all devices.

Support to go smokeless

Brilliant gold IQOS 3 DUO in open packaging.

14 days trial period

Still not sure? Take IQOS for 14 days. Then decide.

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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.