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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

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A jade green IQOS ILUMA PRIME device.

IQOS ILUMA breakthrough technology.

Meet next level innovation with IQOS ILUMA.

An IQOS ILUMA PRIME Holder and Pocket Charger.

Technology for your seamless experience

With the help of a few technological breakthroughs, IQOS ILUMA minimizes your efforts, while allowing you a better tobacco experience.

IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the TEREA stick, using induction. So, the tobacco is heated, instead of being burned.

IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS™ generations, as this may cause damage to your device.

An IQOS ILUMA PRIME Holder and Pocket Charger.
An illustration showing IQOS ILUMA’s SMARTCORE INDUCTION SYSTEM.
TEREA packs.

Next level tobacco innovation.

With a fully sealed stick design for less hassle and less smell than ever before during stick extraction, meet TEREA, the expertly crafted tobacco sticks made only for IQOS ILUMA.

Discover flavours

Do not ingest or disassemble TEREA™ sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
See important information.

Next level technology.

An illustration showing IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™.

Shop the range.

A jade green IQOS ILUMA PRIME device with a TEREA stick inserted.

IQOS ILUMA PRIME

Next level forward.

Our most refined and advanced device ever. Bladeless. Clean. Effortless. Styled to the last detail.

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An IQOS ILUMA device with a TEREA stick inserted.

IQOS ILUMA

Familiar Design. Enhanced experience

Known and easy to use design. Bladeless, clean, effortless.

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An IQOS ILUMA ONE device.

IQOS ILUMA ONE

Effortless. Pocket-sized.

Clean and enhanced, next level tobacco experience.

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