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This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.



TOGETHER. FORWARD. aims to address the motivations and desires of millions of adult smokers to switch from cigarettes to smoke-free alternatives.
 A decade ago, we created IQOS to pursue a vision: replace every cigarette for adult smokers who would otherwise continue to smoke or use other nicotine products.
Today, we have a community of over 12.7 million (adult smokers) IQOS users in 65 countries around the world who’ve stopped burning tobacco and started heating it instead*.
We’ve been listening to our growing IQOS community and that’s what inspired our new brand campaign, TOGETHER. FORWARD.

TOGETHER. FORWARD. emphasizes on steps of progress, big and small, that show how far you have come on your journey to better alternatives to cigarettes. it's all about enjoying the real tobacco taste and satisfaction that IQOS provides and not having to worry about cigarette smoke and ash.

What the future holds for IQOS
We’re about to begin our most exciting chapter yet – so stay tuned for upcoming news. TOGETHER. FORWARD. will be live across different channels and coming to iqos.com soon. We can’t wait to share everything we have in store as we move TOGETHER. FORWARD.


Important information: IQOS is not risk-free.
 *Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of December 2020. IQOS users who have completely quit cigarettes and for whom PMI 
HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.