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A close-up of the top of the new IQOS Holder.

It`s almost here - IQOS ILUMA!

Take Take the heated tobacco experience to the NEXT LEVEL
with the revolutionary IQOS ILUMA.
Want to buy a device before
everyone else?
Fill up your details to the pre-sale event, which
will take place in our HEATED TOBACCO SHOPS.
12/04/2024

Which device you're interested in?

Which store is the closest to you?

Privacy Policy

A close-up of the top of the new IQOS Holder.

No blade

Next level heated tobacco
  • No tobacco residue. No cleaning. Ever.

  • Improved draw, generous vapour and stick-by-stick taste consistency. *

  • Most consumers agree there's less smell than ever before.**

  • Autostart for immediate preheating.

  • Easy to insert and extract TEREA sticks.

*Compared to previous IQOS generations.
**Studies conducted in Italy and Japan with a total of 674 IQOS users that previously smoked cigarettes, November 2020 to March 2021.