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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

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IQOS - Heated Tobacco.

Real alternatives. Real satisfaction.

Brilliant gold IQOS 3 DUO and charger on red fabric

Real alternatives to smoking that bring you taste and satisfaction.

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We choose together

Better alternative

Better alternative

IQOS is a better alternative than continued smoking without fire, ash and smoke. it emits an average 95% lower levels of harmful chemicals compared to cigarettes.*

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*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

See the difference

See the difference.

IQOS heat-not-burn uses real tobacco, yet produces no smoke.

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Better experience is up to us.

Better experience is up to us

No smoke, less smell than cigarettes, no negative impact on indoor air quality*.

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New IQOS ORIGINALS DUO

The iconic two-piece format has now evolved to provide more choice with new vibrant colors.

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A gold IQOS device.

Try our flavours

HEETS Bronze
HEETS Sienna
HEETS Amber
HEETS Yellow
HEETS Turquoise
HEETS Purple Wave
HEETS Laguna Swift

HEETS Bronze Selection

Rich and Aromatic
Roasted and aromatic tobacco blend with rich and round tobacco taste.

HEETS Sienna Selection

Full and Balanced
Roasted tobacco blend with balanced tobacco flavor with a woody scent.

HEETS Amber Selection

Balanced and Roasted
Roasted tobacco blend with balanced and complete tobacco taste

HEETS Yellow Selection

Round and Balanced.
Roasted tobacco blend with balanced tobacco flavor.

HEETS Turquoise Selection

Cool Menthol
A tobacco blend containing menthol for a cool taste experience.

HEETS Purple Wave

Aromatic Menthol.
A tobacco blend that provides a cool menthol feel combined with a rich and deep aroma

HEETS Laguna Swift

Tropical menthol
A refined tobacco blend with a cool menthol sensation combined with a tropical aroma

Explore the flavour range

This product is not risk free and provides nicotine, which is addictive. Only for use by adults