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We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.
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All you need to know about IQOS

Heating vs. Burning



In cigarettes tobacco is combusted, generating
smoke that contains many harmful chemicals.
Heating tobacco instead of burning it results in less
harmful chemicals being produced compared to cigarettes.

FDA Authorization



IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.

*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

IQOS Savings calculator


Try our savings calculator to discover how much can you save each year by switching to IQOS.

*Condition apply. Read the full disclaimer on the Savings calculator page.

Learn more

Important information: IQOS is not risk free. It delivers nicotine, which is addictive.

Choose your next step

I want to buy IQOS

If you’re ready to buy your IQOS kit today,
enter the code you received , and we’ll apply
50 ILS off the kit price at checkout.

Buy now

Visit us in our flagship store or the closest store near you

Visit us now in our boutique stores
get the full IQOS guidance from an expert instore.
Tel Aviv store
Visit us now in our boutique stores
get the full IQOS guidance from an expert instore.
Rishon le Zion store
Find a store near you
IQOS devices are available for purchase on over 600 points of sale nationwide
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