Welcome to IQOS website!
Before we continue, we need to confirm you are an adult user of nicotine or tobacco products over the age of 21.
Please enter month and year of birth.

You have to accept this checkbox in order to continue

CONFIRM

Sorry!
This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

Transitioning to IQOS - cleaner, and significantly cheaper
Transitioning to IQOS - cleaner, and significantly cheaper

Transitioning to IQOS - cleaner, and significantly cheaper

More and more legal aged smokers, who wish to continue using tobacco but are deterred by the social and environmental cost of smoking, are switching to IQOS. Heating tobacco, as opposed to burning it, is a cleaner way to consume nicotine comparing to continue smoking cigarettes. No smoke that deters those around, no smell that sticks to clothes and hands - and cheaper comparing to other cigarettes available for purchase in Israel.

 

Hot, not burnt

IQOS system, by Philip Morris, based on a "Heat not Burn" technology. The consumption of tobacco in IQOS is done through heating tobacco units, called HEETS: real tobacco processed in a special way, heated in a controlled manner to a temperature of 350 degrees, which prevents it from igniting and burning (for comparison, the tip of a burning cigarette reaches a temperature of more than 600 degrees Celsius , resulting in the emission of over 6,000 chemicals,  of which some of them are linked to disease).

The result? Vapors are produced from the tobacco, which contains 95% less harmful chemicals compared to cigarettes*. (Important information: this does not necessarily mean a 95% reduction in risk, and the use of IQOS is not risk-free). And all this, as mentioned, without smoke, ash or smell sticking to hands and clothes.

Using IQOS heated tobacco is a better alternative than continue smoking cigarettes, even though IQOS is not risk-free and uses tobacco and nicotine, which is an addictive substance.

 

Modern, efficient, clean, and economical

HEETS pack, containing 20 units of tobacco sticks, is equivalent in terms of consumption duration and satisfaction to a pack of cigarettes & cheaper than most cigarettes brands available in Israel. In other words, this product is updated, clean and can poetically save you money**.

Learn more with our savings calculator.


If you are a smoker who wants to switch to consuming tobacco in a more innovative and cleaner way, you can order a complete kit at the following link, which includes: IQOS ORIGINALS DUO holder, portable charger, cleaner, cleaning sticks, charging cable and electrical adapter - and of course, 2 packs of HEETS of your choice, all to may your initial experience be diverse and comfortable. 

 

What about the taste of HEETS? 

First, as we already said, IQOS heated tobacco device uses real tobacco and produce vapor. This means that the taste is that of tobacco, not of extract, not of liquid, and not of substitute. The HEETS collection includes eight unique flavors, which divides to tobacco flavors and menthol flavors.

You can get an impression of the HEETS flavor collection in the following link.

 

Still debating which HEETS flavor will suit you best?

Try our flavor advisor, which will help you find the type of HEETS that suits you, in the following link.

The IQOS device and the HEETS units are available for sale in convenience stores, tobacconists, and kiosks. You can find the store closest to your place of residence using our store locator.

 

So, what are you waiting for?

Replace cigarette smoking with IQOS, which does not produce smoke, fire, ash or lingering smell - and still provides the full taste and pleasure of real tobacco.

 

Important information: IQOS is not risk-free product and provides nicotine, which is addictive.

* "95% less" represents an average reduction in the levels of harmful chemicals (not including nicotine) compared to the smoke of a representative cigarette (3R4F). More important information on the IQOS.COM website.

**Conditions apply, read the full disclaimer on the savings calculator page.