Welcome to IQOS website!
Before we continue, we need to confirm you are an adult user of nicotine or tobacco products over the age of 21.
Please enter month and year of birth.

You have to accept this checkbox in order to continue


This website is intended only for users of nicotine or tobacco products who are over 21.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

Where can you find heated tobacco?
Where can you find heated tobacco?

Where can you find heated tobacco?

The IQOS community currently boasts more than 15.3 million* adult smokers worldwide who have chosen to switch to IQOS and leave cigarettes behind. IQOS heats tobacco instead of burning it, thus offering adult smokers who would otherwise continue to smoke cigarettes a real tobacco taste and experience with no fire, no ash and no smoke smell.  

 If you’d also like to leave smoke behind and join the IQOS community, check out our available IQOS devices. You can find all the heated tobacco devices in our IQOS online shop or in any of our Heated Tobacco Shops. 



Where can you find HEETS?

IQOS uses specially designed tobacco sticks for heating called HEETS. To create HEETS and bring IQOS legal age users a high-quality tobacco taste experience, we use the latest developments in design, materials and technology innovation. HEETS features a clever construction made up of 5 parts, one of them consisting of a specially prepared tobacco blend made of real tobacco leaves. By combining these 5 components, HEETS provides taste satisfaction close to a cigarette. **


HEETS offers tobacco experience without compromise. A modern twist on tobacco classics, HEETS comes in a range of flavor experiences from rich to refined, including tobacco with menthol and new aromatic blends to suit every taste palate. As an IQOS adult user, you can choose your HEETS based on aroma, body and intensity. Go for a lower intensity if you prefer round and refined taste sensations and a higher one for richer tastes


You can find our tobacco sticks HEETS on the IQOS online shop, where you can order them from the comfort of your home. Or in retailers such as petrol stations and tobacco shops


If you’d like to find heated tobacco near you, you can visit our Store Locator  with a map, which will direct you to your closest IQOS points. Or you can ask us in the Online Chat.


Where can you find HEETS while travelling?

Wherever you are travelling, you can enquire with the respective customs administration about how many HEETS you are permitted to take into that country and buy the respective amount before travelling.  

You can also use the list below to find out in which countries HEETS is available


Canada, Colombia, Curacao, Guatemala, Dominican Republic 


Lithuania, Italy, Switzerland, Portugal, Romania, Monaco, Germany, Denmark, Netherlands, Greece, United Kingdom, Spain, Poland, Canary Islands, France, Czech Republic, Corsica , Slovakia, Slovenia, Bulgaria, Cyprus, Andorra, Croatia, Latvia, San Marino, Azores , Madeira, Hungary, Sweden, Albania, Bosnia Herzegovina 


Russia, Ukraine, Kazakhstan, Israel, South Africa, Serbia, Armenia, La Reunion, Moldova, Dubai 


Japan, New Zealand, Korea, Malaysia 






*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of March 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption

** Source: 3-month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).