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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

May 23, 2023

Coming soon... The familiar IQOS in four new colors!

It's time to level up!

The IQOS system for heating tobacco with the HEATCONTROL technology is being upgraded.

It's the same user experience, same satisfaction without fire and smoke, same familiar product, but the style is new!

In the upcoming days, the compact and lightweight device* with two parts format, will also arrive in four new colors, so that each and every one of you can find the color that speaks to him the most.

The device package includes a holder, a portable charger, a wall charger, cleaning sticks and a new cleaning tool that allows two cleaning stages of the blade.

Stay tuned to be the first to purchase...

New style.

Original experience.

Only IQOS.

*Compared to IQOS 2.4 and IQOS 2.4 Plus devices.