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News

Can’t decide which HEETS to choose? Try our new Flavor Guide!

The Flavor Guide is an online quiz developed with sensory taste experts that aims to understand IQOS Users taste profiles.

How does it work?

The taste preferences are being summarized in a particular taste character, based on the daily food products and drinks of your choosing.

All the tastes in our HEETS portfolio were analyzed based on the sensory delivery and were linked to a particular Taste Character.

The Flavor Guide is finding the best product that matches each unique consumer taste profile and recommends two potentially matching HEETS variants from our existing portfolio.

The 5 taste characters are:

Brave: indicates preference towards intense & flavorful products

Confident: indicates preference toward velvety & rich flavors. 

Chic: indicates preference towards quite aromatic & crisp flavors.

Delicate: indicates preference towards delicate & refined tastes. 

Elegant: indicates preference towards balanced & slightly spicy tastes. 


Try Now!

Got recommendations for two flavors and not sure which one to try?  Try our MIX HEETS bundle.