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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.

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  • Due to the situation, there may be delays in delivery service. For more information: *2373

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“Next level forward” program!

Want to receive BuyMe voucher worth 100ILS?
3 simple steps and it's yours!

Do you have a friend who uses IQOS and still hasn’t upgraded to IQOS ILUMA?
The HEETS are about to be discontinued, and this is exactly the time for him to upgrade and for you to benefit!
1
Let them know about the new technology and share your personal referral code with them.
2
When purchasing an IQOS ILUMA device on the website or by calling our IQOS store *2373, your friend will provide your personal referral code.
3
After entering the code and completing the purchase:
A special price awaits your friend for upgrading: An IQOS ILUMA device for just 199ILS.
You’ll receive a BuyMe voucher worth 100ILS!

Offer valid for users aged 21 and above who own and use IQOS devices only. Applies only to IQOS ILUMA ONE, IQOS ILUMA, and IQOS ILUMA PRIME. Offer valid until 31/03/2025 and subject to full terms and conditions.