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Real taste of tobacco

IQOS is a product worth switching to than smoking cigarette .

Quality tobacco

Brazil. Greece. The United States. Malawi. All producers of the world’s finest tobacco who work directly with us as part of our Good Agricultural Practices program (GAP), our comprehensive commitment to improve the lives of millions of people who rely on farm work.

We’ve redesigned the tobacco experience for our times.

HEETS are shorter than regular cigarettes, since no tobacco is lost due to combustion. The result is a more efficient product that comes in smaller, easy to carry around packs.

HEETS tobacco units

Real tobacco is the core of all our blends of the HEETS flavors collection


Amber HEETS brings a balanced blend with lightly toasted and nutty notes enhanced by rich texture.


A refreshing menthol product with subtle zesty notes.

WARNING - Every cigarette inserts 43 cancerous substances into your body.
This website is managed by Philip Morris LTD and is reserved for smokers over 18 years old residing in Israel.
This site contains information and allow purchasing of IQOS products and HEETS, heat sticks for heating tobacco. For more information: *2373
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