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News
HEETS. END OF AN ERA
HEETS. END OF AN ERA

HEETS. END OF AN ERA

In 2016, IQOS introduced the heated tobacco innovation in the Israeli market with HEETS. Guided by our vision for a smoke free future, PMI   evolve and invest constantly in new alternatives for adult smokers, with better technology and more choices. 

Now, the time has come to say goodbye to HEETS.


Time to move to the next level in heated tobacco.

Discover the innovation of the IQOS ILUMA series.

IQOS ILUMA - Next step forward in technology and user experience.

 

    • All HEETS flavors match the TEREA flavors with the same name.

Discover heated tobacco collection with the TEREA tobacco sticks here>>

 

  • The innovative bladeless SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA sticks


  • No need to clean the device.

 

Starting June 30th, the availability of HEETS products on the site cannot be guaranteed.

 

It’s your opportunity to upgrade to IQOS ILUMA. Upgrade now >>