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Faster. Tougher. Better.




IQOS 3 is a new two-part heated tobacco system that works hand-in-hand to deliver the best in tobacco satisfaction. A newly designed pocket charger fits perfectly in your hand to keep you recharged for 20 single tobacco moments.
This is paired with the smallest holder we've ever designed and comes equipped with our new ProtectPlus™ System for lasting protection and reliability.
Find your match by exploring our widest range of IQOS accessories and four new, stunning device colors: Warm White, Velvet Grey, Stellar Blue, and Brilliant Gold.


Take your time to know the all new

IQOS 3 - the next evolution of heated tobacco technology redefining elegance and intuitiveness that brings the same heated tobacco satisfaction as pioneered with our previous, groundbreaking IQOS devices. Drawing inspiration from our trusted IQOS users, the new IQOS 3 reflects the voices of over 5 million smokers who made the leap towards a smoke-free alternative. The result - your best IQOS ever.

Compact Design:

The new IQOS 3 breaks boundaries in ergonomics and compact design starting from the curves of its rounded edges all the way to its premium finishes.

IQOS Protect Plus™ System:

Protection and reliability are redefined with a robust outer shell to improve shock resistance, a longer battery lifespan and a newly designed door opening for improved reliability.

Make it Yours:

Experience all the styles the new IQOS 3 has to offer with over 500 ways to make this heated tobacco system uniquely yours.


An all-new design integrates modern with function for IQOS 3. Edges have been smoothly constructed for a more natural in-hand feel while mechanical buttons have been repositioned for greater intuitive access. A reimagined door design opens seamlessly from the side to reveal the smallest IQOS holder we've ever created and enhanced vibration and LED illumination functions provides a more responsive experience with every use. Intelligently designed, the new IQOS 3 syncs with our downloadable Bluetooth app, IQOS Connect (for Android). Always stay notified of your battery levels, when it is time to clean, or even where your IQOS is located. This cutting-edge heated tobacco system comes in four stunning finishes to bring a new level of charm to your tobacco moments.


IQOS 3 is engineered to last. Our new IQOS ProtectPlus™ System uses robust materials and fortified design to safeguard your heated tobacco system. A robust outer shell enhances shock resistance while stress-tested door openings provide guaranteed performance, even after many uses. We give you peace of mind that your IQOS will remain your reliable companion with a longer battery lifespan. The new IQOS 3 is designed to weather with a greater range of temperatures so that you have guaranteed performance across a range of weather conditions that you and your IQOS encounter. Indoors relaxing or out on a stroll, your IQOS 3 goes with you.


Colorful. Elegant. Unforgettable. Our accessories are designed with the highest quality materials to protect your IQOS 3 and to perfectly complement your lifestyle. Explore over 500 combinations of new dazzling caps, door covers and leather pouches for the perfect finishing touch to your heated tobacco system across any occasion. Whether you’re at the beach, strolling the city streets or hiking in the hills, get equipped with the gear to always make the most of your tobacco moments.


IQOS 3 is the evolution of heated tobacco technology that takes the best from our classic heat-not-burn devices and propels them into a redefined realm of elegance, design and intuitiveness. Change is indeed beautiful with the new IQOS 3. We have learned over the course of three years what it takes to make the IQOS experience your best IQOS experience ever. Our vision is to take a completely reimagined design, a more resilient form, longer battery life and even greater selection of IQOS accessories to elevate your ordinary tobacco experiences to new heights. This is the new IQOS 3. This is the heated tobacco system that you’ve been waiting for.

This website is managed by Philip Morris LTD and is reserved for smokers over 21 years old residing in Israel.
This site contains information and allow purchasing of IQOS products and HEETS, heat sticks for heating tobacco.
in the event that you are above the age of 18 but below the age of 21 and are interested in purchasing please call our store at *2373
I approve that I'm an over 21 years old smoker
in the event that you are above the age of 18 but below the age of 21 and are interested in purchasing please call our store at *2373