Recycling Electronic Waste – Our Responsibility to the Environment

What is electronic waste and why is it a problem?
Electronic waste includes electrical and electronic devices that are no longer in use – mobile phones, computers, screens, refrigerators, televisions, batteries, and more. These materials contain hazardous components such as lead, mercury, and cadmium, which can seep into the ground and contaminate groundwater. In Israel, thousands of tons of electronic waste are produced annually, but only a small portion is properly recycled. When this waste is not properly handled, it poses a serious health and environmental hazard.
Why is it important to recycle electronic waste?
Protecting the environment
Hazardous materials found in old devices can be released into the environment, harming soil quality and contaminating water sources. Proper recycling helps reduce ecological damage and allows for the reuse of raw materials instead of unnecessary mining.
Environmental responsibility – Reusing resources
Electronic devices contain rare metals such as gold, silver, copper, and lithium. Instead of continuously mining these materials, they can be recycled and reused in the electronics industry.
Preventing illegal dumping and economic savings
Without accessible recycling solutions, many electronic devices are thrown into regular trash bins, causing environmental damage and wasting valuable raw materials.
Before you throw away an old device – stop for a moment!
Check how you can recycle it responsibly and contribute to a better environment for all of us.
Recycling IQOS Devices – Everything You Need to Know
Protecting the environment is an important value, and we are committed to acting in accordance. As part of this, we ensure that our customers have access to all the information about recycling old devices.
How can you recycle your old IQOS device?
Just purchased a new IQOS ILUMA? Congratulations!
But what should you do with your old device?
Did you know that it's both possible and important to take it to an electronic waste collection point?
Many cities have designated drop-off locations for old electronic equipment.
There are numerous collection points spread across the country, making it easy to recycle responsibly.
You can find the nearest collection point using the link below, through the website of the Israel Electronics Recycling Corporation (MAI).
Find a collection point >> MAI Corporation
For more information, you can contact us via live chat on our Telegram page, on our website, or by calling *2373.
How to Make Sure Your Device Is Recycled Properly
• Please return the device intact, without disassembling any components.
• Do not dispose of electronic devices in regular trash bins—only use authorized collection points.
For more information about electronic waste recycling, visit the Ministry of Environmental Protection’s website.
Return, recycle, and protect the environment together!