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IQOS HEETS Tobacco Sticks 101 Guide
IQOS HEETS Tobacco Sticks 101 Guide

IQOS HEETS Tobacco Sticks 101 Guide

The IQOS revolution leads adult smokers from all over the world to find a better alternative to continuing to smoke cigarettes – without fire, ash and smoke. In recent years, millions of people have "converted" traditional smoking to IQOS, saying goodbye to the familiar smell of cigarettes in favor of the variety of flavors and smells of HEETS – the tobacco units for heating. In this article, we have compiled all the important information for HEETS. If you have not found an answer to one of your questions, you are always welcome to contact us and we will be happy to help you. 

 

HEETS - What is it? 

HEETS are tobacco heating units that offer a new way to experience tobacco and open up a world of tobacco flavors and aromas, tailored just for you. A variety of classic tobacco blends, new options for those who prefer menthol tobacco and a selection of surprising aromatic flavors.

In fact, no matter what flavor you choose, IQOS and HEETS guarantee you a rich, unique and satisfying tobacco experience.

 

How are HEETS different from cigarettes? 

Unlike HEETS cigarettes, tobacco is not burned, but heated. It releases a different real tobacco flavor than what you're used to in a cigarette. And, just as significantly, it comes with no smoke, ash and less odor than cigarettes. Smokers who switch to IQOS say they have a reduced sense of aftertaste in their mouths compared to smoking a cigarette.

In fact, the main difference between HEETS and cigarettes is that there is no need to ignite them with matches or a lighter, because there is no combustion process. When tobacco is burned in cigarettes, more than 6,000 chemicals and compounds are released. At least 1% of them are harmful and dangerous to health.

Inside IQOS there is a special ceramic blade that heats the tobacco sticks to a precisely controlled temperature. As a result, instead of smoke, a tobacco-flavored aerosol was emitted. Yes, this taste is different from a cigarette because it doesn't taste like smoke, ash and burning paper*

 

How long does it take to use a HEETS tobacco stick?

 IQOS tracks the temperature and number of puffs of each piece of heating tobacco to ensure an optimal balance. Because HEETS taste different from cigarettes, you may inhale more frequently. However, longer, gentler inhalations will extend usage time and increase user satisfaction.

 

What flavors and aromas off HEETS are available?

The HEETS collection invites you to discover a variety of different tastes and smells. From cool, aromatic menthol to tobacco blend for a balanced, full taste. The flavors and colors available on our site today:

 

Tobacco Collection - 

BRONZE – Rich & Warm. The most intense tobacco blend amongst all TEREA types, but soft in feel, with a unique aroma. [Internal link to specific HEETS flavour store page]

SIENNA – Balanced & Woody. A roasted tobacco blend with an implied black tea aroma and woody scent. [Internal link to specific HEETS flavour store page]

TEAK – Smooth & Balanced: Rich, roasted tobacco blend with a touch of creamy aroma. [Internal link to specific HEETS flavour store page]

AMBER – Balanced & Roasted. A refined intensity tobacco blend, combined with a woody aroma. [Internal link to specific HEETS flavour store page]

YELLOW – Classic & Refined. The most refined blend in the tobacco collection, with a hint of subtle acidity. [Internal link to specific HEETS flavour store page]

 

 

Menthol Collection – 

*TURQUOISE – Cooling menthol: Menthol tobacco blend with cooling aroma notes. [Internal link to specific HEETS flavour store page]

 

Aromatic Collection- 

*PURPLE - Aromatic menthol: Cool menthol sensation tobacco blend with a dark forest fruit aroma nuances. [Internal link to specific HEETS flavour store page]

*LAGUNA SWIFT – Cool menthol sensation tobacco blend with a tropical fruit aroma. [Internal link to specific HEETS flavour store page]

 

*This product contains menthol.

 

Switching from cigarettes to IQOS

Are you an adult smoker considering switching to IQOS? 

In the kit you will get two flavors in order to choose the one that suits you best. Choosing the right taste will provide you with a rich, unique and satisfying tobacco experience.

The full package includes: IQOS ORIGINALS DUO holder, portable charger, cleaner, cleaning sticks, charging cable, power adapter and 2 HEETS packs of your choice. The kit can be ordered right here, on our website >>> 

IQOS and HEETS are available for sale at convenience stores, tobacco shops and kiosks. You can locate your nearest store using our store locator. 

Here you can purchase HEETS with your favorite color, fragrance and flavor >>> https://il.iqos.com/he/shop/heets-he/heets-flavors

 

How do you choose HEETS flavors?

Since there is a wide variety of flavors, colors and aromas, and each and every one has its own taste, we have developed a special system that will advise you on the most suitable taste for you. With a few short and fun questions, you will know in a few seconds, which HEETS will suit you exactly. The questions deal with the flavors and aromas that you prefer throughout the day, from the coffee you drink to the texture of the cheese you prefer. Your answers will allow our digital taste consultant to recommend the most suitable flavor and fragrance for you. 

Want to give it a try? Forward!

Go to our digital Flavor Guide and choose the most suitable HEETS for you.

 

How do we make HEETS?

To ensure maximum taste and aroma, the types of tobacco selected for HEETS are subject to strict testing procedures lasting up to 12 months. The tobacco is traced from its place of origin, the farm, and a series of comprehensive tests and controls are implemented throughout, from sowing to production, to maintain the highest standards of leaf quality.

 

At the stage of preparing the mixture, each batch of specially selected tobacco is analyzed every 10 minutes, and further tests are conducted before the tobacco leaves the country of origin. Only tobacco that has passed each step in this process is considered at a sufficiently high standard level to become heating tobacco units.

 

How much nicotine is in HEETS tobacco units?

A question we are often asked is how much nicotine is actually inside the heating tobacco units that come with the IQOS device.

In fact, all HEETS tobacco units contain the same level of nicotine - about the same level as medium-intensity cigarettes (0.4-0.6 mg). The amount of nicotine that enters the body varies according to the depth of exhalations. So, on average, IQOS doesn't necessarily reduce nicotine intake compared to cigarettes. It is important to write this, for those who think this is the way to quit smoking. 

 

 How to experience tobacco in HEETS maximum form?

Some important tips from our experts:

 

• Take longer, deeper inhalations to extend the duration and increase satisfaction with HEETS use

• The blade inside your IQOS needs some time to heat the tobacco to the optimum temperature. That's why taking longer breaks between inhalations will help provide a consistent taste experience from the heating tobacco units.

• When using IQOS, the tobacco undergoes a process of heating instead of burning and as a result, the taste and smell you will feel will be different from those you are used to in cigarettes.

Finally, if you're an adult smoker looking for a better alternative to traditional smoking, there's no doubt that the IQOS device with HEETS tobacco sticks is just the solution for you. You can experience and enjoy tobacco without all its side effects – smell, smoke, and cigarette ash. In this way, you can lead a normal and normal life without disturbing and burdening yourself and your environment. No more coming back from a night out with clothes that smell of smoke and ash, no more getting comments from those around you about the smell of cigarettes, no more asking you to stay away because of the smoke. With HEETS tobacco sticks, you can replace traditional "heavy" smoking with a different, innovative, better and much friendlier experience. Not for nothing, millions of adult smokers from all over the world have already replaced cigarette smoking with HEETS. Of course, our recommendation is not to smoke at all, but if you already smoke, we recommend switching to HEETS, choosing one of your favorite flavors and fragrances (through our digital Flavor Guide) and joining the IQOS global revolution - a smoke-free world.