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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.
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HEETS – Tastes & Variety

Many legal aged smokers remain loyal for years to a specific tobacco flavor and brands. When they consider switching to heated tobacco products by IQOS, and in order to continue experiencing the taste in an optimal, clean and smoke-free way, many of them ask themselves "How can I maintain the same satisfaction to the one I am used to from burning cigarettes?"

IQOS, the innovative heated tobacco system by Philip Morris, is not an electronic cigarette or any other substitute that uses extracts or chemical liquids. IQOS uses real tobacco, heating it rather than burning it.  The tobacco is heated in a controlled manner to a temperature of 350 degrees and does not burn.

 

Tobacco consumption in IQOS is done using heating tobacco units, called HEETS. HEETS is a new way to experience tobacco which opens up a whole world of other flavors and aromas. The HEETS pack contains 20 tobacco units, which provide the same taste experience and the same duration as a normal cigarette - but in a cleaner manner and without smoke and odor that sticks to your clothes. The tobacco is not burned but heated, therefor with 95% less harmful chemicals compared to cigarettes (*) (note: this does not necessarily mean a 95% reduction in risk, and the use of IQOS is not without risks).

The HEETS collection includes eight unique flavors, including tobacco and menthol flavors.

 

How do I choose HEETS?

If you are a legal aged smoker who wants to try IQOS, you can purchase a case that includes a device (can be ordered at the following link) and two HEETS packs of your choice.

If you don't know the type of HEETS that suits you, you can use the digital flavor guide, it will recommend the type that matches your personality and lifestyle.

 


The types of HEETS are identified by their colors, which correspond to the taste and satisfaction experience they give to IQOS users. 

For your convenience, a breakdown of the HEETS collections:


The tobacco collection:

BRONZE – Rich and Aromatic:  Roasted and aromatic tobacco blend with rich and round tobacco taste.

SIENNA – Full and Balanced: Roasted tobacco blend with balanced tobacco flavor with a woody scent.

TEAK - Rich and Creamy: Roasted and balanced tobacco blend combined with creamy aroma touches.

AMBER – Balanced and roasted: Roasted tobacco blend with balanced and complete tobacco taste.

YELLOW – Round and Balanced:  Roasted tobacco blend with balanced tobacco flavor.



The Menthol Collection:

PURPLE WAVE  - Aromatic Menthol**: A tobacco blend that provides a cool menthol feel combined with a rich and deep aroma.

LAGUNA WAVE – Tropical menthol**: A refined tobacco blend with a cool menthol sensation combined with a tropical aroma.

TURQUOISE – Cool Menthol**: A tobacco blend containing menthol for a cool taste experience.

 

Switching to IQOS

Are you a legal aged smoker considering switching to IQOS? In the bundle you will get two HEETS packs in order for you to experiment and choose the one that suits you best. Choosing the right flavor will guarantee you a rich, unique, and satisfying tobacco experience.

The bundle includes: IQOS ORIGINALS DUO holder, portable charger, cleaner, cleaning sticks, charging cable, electrical adapter and 2 HEETS packs of your choice. The bundle can be ordered here (free shipping).

The IQOS device and HEETS units are available for sale in convenience stores, tobacconists and kiosks. You can find the store closest to your place of residence using our store locator.

 

* "95% less" represents an average reduction in the levels of harmful chemicals (not including nicotine) compared to the smoke of a representative cigarette (3R4F). More important information on the IQOS.COM website.

 

** This product contain menthol.