Heated Tobacco with a Twist: TEREA sticks with capsule for IQOS ILUMA
Recently, IQOS introduced TEREA Sun Pearl – the first capsule-equipped heated tobacco stick launched in Israel.
This new tobacco blend with a built-in flavor capsule that can be activated with a simple click to enhance the flavor with an exotic summer fruit aroma. The launch marks the debut of this innovative category in the local market, aligning Israel with global trends toward more personalized and flavorful heated tobacco experiences.
TEREA with a capsule in the world
In recent years, heated tobacco products have reshaped the smoking landscape, offering a modern alternative to traditional cigarettes. Among the most innovative and popular options are TEREA sticks, designed exclusively for IQOS ILUMA devices by Philip Morris International. What sets some TEREA variants apart is the integration of flavor capsules, allowing users to activate a burst of taste—be it fruity, menthol, or aromatic—at their discretion. This added layer of customization has significantly boosted their appeal, especially in markets like Japan, South Korea, Italy, and Germany, where capsule-enhanced sticks are gaining traction among adult smokers seeking a more refined and personalized experience. As the demand for smoke-free alternatives continues to grow, capsule-equipped heated tobacco units are emerging as a key driver in the global shift toward reduced-risk products.
So what are sticks with a capsule?
TEREA sticks with capsule are a line of TEREA sticks that have the same design as regular Terea sticks, with a built-in heating element and two filter plugs on the top and bottom, but with the addition of a flavored capsule. It is placed in the upper drain filter. When you press on the capsule, the flavored liquid from it seeps the filter and gives the tobacco aerosol special flavor. On the stick, in the place where the capsule is located, there is a small ball mark.
A capsule in sticks and cigarettes is a small ball, up to 6 mm in diameter. The capsule is coated with a soft gelatin shell and filled with a flavored solution (using food flavorings). The capsule is attached inside the filter and does not come into contact with tobacco.
How to use a stick with a capsule? How to burst a capsule?
Using sticks with a capsule for IQOS is easy, the process is similar to how to smoke cigarettes with a capsule.
To burst the capsule inside the stick (with a cigarette - similarly), you need to squeeze the filter with your fingers in the place of the icon with the image of the "button" until a characteristic click/click. Do not be afraid of accidentally bursting the capsule while inserting the stick into IQOS. The capsule is firmly fixed inside the filter and is protected from accidental pressing. So it is the quiet "click" after pressing the button that will mean that the capsule has burst. The aroma from the capsule should begin to be felt immediately, from the first puff. If the capsule does not burst, you can try pressing harder. Some users squeeze the capsule with their fingernails or teeth.
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You can press the button on the stick at any time during the session or even before it starts. You can use a capsule stick without bursting the capsule. The aerosol will then have a normal tobacco flavor, without the extra flavor from the capsule. That is, in one pack of sticks with a capsule, there can be two flavors at once: with and without flavoring, depending on whether you press the capsule or not.
The only thing worth remembering is that pressing the button is irreversible. If you have already burst the capsule, you will not be able to cancel the addition of the additional flavor to the aerosol.
Are sticks or cigarettes with capsules more harmful than regular ones? Do they contain nicotine?A stick or cigarette capsule consists of components that are used in many other products and industries - food flavorings and gelatin shell. The capsules do not contain nicotine, only aromatic additives.
The same flavors are used in flavored sticks without buttons. The capsule does not come into contact with the heating element (in tobacco heating systems) or with an open flame (in cigarettes).
Are there e-cigarettes with capsules?No, there is no such thing. The e-cigarette heats and vaporizes the vaping liquid, resulting in a flavored vapor containing nicotine. The liquid can be given any flavor at the mixing stage (if you use vapes or open-ended electronic cigarettes) by choosing a mix of flavoring additives that you like. Or you can immediately pick up a pod or disposable with an aroma to your taste.
What types of TEREA sticks with capsules are available in IsraelCurrently, today the only TEREA stick with a flavor capsule that is available in Israel is TEREA Sun Pearl. *
This variant features roasted and balanced tobacco blend. Upon releasing the capsule, coolness that combines touches of summer fruit aroma.
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Other TEREA heated tobacco units available in the Israeli market—such as Purple, Turquoise, and Laguna—do not contain capsules, although they offer diverse and distinctive flavor with menthol twist. Click here to buy>>
*This product contains menthol
IQOS ILUMA™ is designed to be used only with TEREA™ sticks. Do not use IQOS ILUMA™ and TEREA™ sticks with previous IQOS generations, as this may cause damage to your device.
For adult smokers over the age of 21 only, who wish to view marketing content that includes promotional information about smoking and tobacco products, including images.
This product is not risk-free. IQOS contains nicotine, which is an addictive substance. Intended for adult smokers who would otherwise continue to smoke.