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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in Israel who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults (21+). Please visit the Important Information page of this website for further risk information.
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Your personal IQOS coach

Start your IQOS experience with a personal guidance from an expert.

A jade green IQOS ILUMA Prime device on a table, next to a bicycle.
A pebble beige IQOS ILUMA device with Terea stick,

A little help to get you started

Discover the difference our team of personal coaches can make as you switch from cigarettes to IQOS. From sharing tips to help you get started with your new device to being on hand to answer your questions, your personal coach is here to guide you and help you take the next step on your switching journey.

Close up of gold khaki IQOS ILUMA device charging, next to books and a cup.

The proof is in the numbers

Our personal coaches have worked with thousands of adult smokers. Their one-to-one service has helped lots of adults stop smoking and switch to IQOS. They're ready to help you too.

Ready to make the switch?

Remember you won’t be alone. Your personal IQOS coach will be in touch to help you get started. All it takes is a click.

A moss green IQOS ILUMA device with Terea stick next to photography equipment.

Let us help you begin your journey

Contact an IQOS expert at *2373

Want to chat?

We’re here for you in-store or at your fingertips. You choose.