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What is Heated Tobacco Product?

What is Heated Tobacco?
A heated tobacco product is a device that heats tobacco rather than burning it. This product
use technology to control and regulate the temperature in order to prevent it from combusting.
Heated tobacco product only work with specially designed tobacco sticks, heating the tobacco to a temperature that releases a flavorful vapor.

Is heated tobacco product e-cigarettes?
No, heated tobacco devices are not the same as e-cigarettes. A tobacco heating system uses real tobacco, whereas e-cigarettes heat liquid.

How do heated tobacco product work?
Heated tobacco device is battery-powered.
The technology heats the tobacco at a controlled temperature to produce a nicotine-containing vapor.
Devices need to be charged regularly.

IQOS is a Unique Heated Tobacco Technology
IQOS HeatControl technology is the result of 10 years of intensive research and development.
IQOS is a heated tobacco product that uses an electronically controlled heater.
IQOS heats tobacco to temperatures of up to 350°C, which is much lower than when a cigarette burns.

As the tobacco is heated and not burned, with IQOS there is no fear of burning others around you, clothes or furniture. With IQOS there is no combustion, fire, ash, or smoke. There is also less smell on hands, hair and clothes.

Over 7 million smokers around the world have switched from cigarettes to IQOS.*
Find out more about IQOS technology.

* Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).
This website is managed by Philip Morris LTD and is reserved for smokers over 18 years old residing in Israel.
This site contains information and allow purchasing of IQOS products and HEETS, heat sticks for heating tobacco.
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The product is intended for smokers over 18 years of age