IQOS heats tobacco just enough to release a flavorful nicotine-containing tobacco vapor but without burning the tobacco. That’s not the only difference between heating tobacco and burning tobacco.
As Marc Firestone, PMI's President of External Affairs and General Counsel, advocates "People who say that ‘tobacco is tobacco’ are missing the point completely. It is a simple fact of life that not all tobacco products are the same."
To date, over 7 million smokers have already switched to IQOS as an alternative to smoking – could these five differences be why they’ve stopped smoking?
There’s no smoke without fire.
Difference 1: And there’s certainly no fire with IQOS
Apart from a bonfire on Lag Ba'omer, can you really think of anything positive to associate with burning?
A cigarette burns tobacco at incredibly high temperatures of up to 900°C. This generates smoke containing high levels of harmful chemicals. IQOS, on the other hand, uses technology to carefully heat the tobacco to a much lower temperature below 350°C. This not only releases the true taste of heated tobacco, but also means there’s no combustion. Or fire, or ash, or smoke...
‘Excuse me, have you got a light?’
Difference 2: No need for matches with IQOS
No more hunting around in your bag or jeans for a lighter or having to stop a stranger in their tracks.
With IQOS, you simply insert the tobacco stick into the IQOS holder (it contains an electronically controlled heater). Turn on the heater, then draw on the IQOS HEETS stick to experience the real taste of heated tobacco. When the tobacco stick is finished, simply remove it and chuck it in the bin.
Keep your IQOS holder recharged in the pocket charger. When home, charge the unit up at night for on-the-go power the next day - just like you do with your mobile.
Ever tried to remove a cigarette burn mark?
Difference 3: No lit end with IQOS
Imagine the nightmare of a lit cigarette accidently burning and leaving an unsightly hole on a favorite shirt or leaving a mark on the dining table…
Unlike cigarettes, IQOS doesn’t have a lit end and therefore there’s no risk of burning others around you, clothes or furniture.
Is your washing machine forever on?
Difference 4: IQOS leaves less of a lingering smell.
IQOS doesn’t generate cigarette smoke smell and the tobacco vapor disappears more quickly than cigarette smoke.
So, IQOS not only leaves less smell on clothes and fabrics but is also less likely to bother others around you. In fact, smokers who’ve switched to IQOS feel more comfortable getting close to people than they did after smoking a cigarette.*
Thank goodness for clever scientists.
Difference 5: IQOS uses advanced heating technology
The best ideas can often be those that take a great deal of time and effort. Our scientists and experts have spent over ten years in researching and developing heat not burn IQOS.
We use sophisticated electronics to heat specially designed tobacco units to release flavors and nicotine without burning.
Thanks to our patented heating technology - IQOS HeatControl™ Technology - the tobacco heats to the ideal temperature for 14 puffs or else about six minutes (whichever comes first).
Making a difference towards a smoke-free future.
For any questions about our products please visit our Support page .
*Source: online survey conducted by third party research agencies in 2016 and 2017 among 3,157 users in Japan, Switzerland, Italy, Romania and Spain.