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IQOS is the biggest thing to happen to tobacco in years.

It’s about time for a breakthrough. Learn more about the benefits of IQOS, an evolution in tobacco that’s actually worth switching to.

IQOS does not produce smoke.

Because it’s about time for a better tobacco experience for you and for the people around you. IQOS has no negative impact on indoor air quality.

* Source: PMI study conducted under controlled International Organization for Standardization (ISO) standards simulating real-world scenarios (“residential”, “office”, “hospitality”).

Experience tobacco without smoke.

IQOS produces less smell than cigarettes and leaves significantly less staining on your curtains and furniture than cigarette smoke.

Use at home or outdoors withouth cigarette smoke.

When using IQOS, the aerosol/vapor generated dissipates more quickly than cigarette smoke.

Fits in your pocket. Heats up with a touch.

Wherever you go, IQOS goes with you. IQOS heats up in seconds and turns off itself when you’re done. It’s that easy.

WARNING - Every cigarette inserts 43 cancerous substances into your body.
This website is managed by Philip Morris LTD and is reserved for smokers over 18 years old residing in Israel.
This site contains information and allow purchasing of IQOS products and HEETS, heat sticks for heating tobacco. For more information: *2373
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